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research
Diederik Stapel has a wide variety of research interests,
including norm activation, motivational processing,
impression formation, self-regulation, emotion regulation,
and stereotyping. Since a year or so, he has been involved
with a series of projects that all center around using
social cognition knowledge and techniques to further
our understanding of consumer behavior. Currently, Diederik
is studying how subtle contextual features may influence
advertising effectiveness and how and when endorser
attractiveness (e.g., Claudia Shiffer sells chairs versus
cosmetics) is a persuasive adverting tool.
teaching
Diederik Stapel is involved mainly in the training
of PhD students. He teaches workshops on professional
academic skills (how to teach, how to write, how present,
how to publish, science writing for mass media) at the
Marketing and Social Psychology PhD programs of Tilburg
University. Diederik Stapel 's PhD students are involved
in projects on self-regulation, social comparison, advertising
effectiveness, context effects in television commercials,
norm activation, stereotyping.
I am currently working with the following PhD students
and
Post-Doctoral Fellows:
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